Mariana Huertas

Dirección

Cartago, Costa Rica

The drive to create is integral to my identity, prompting me to engage in various disciplines that enhance, refine, and fortify my concepts and artistic endeavors. I am perpetually in search of inspiration, aware that the evolution of diverse, sometimes unrelated activities, contributes to the enrichment of my projects.

Experience

Fashion Design

2024 -currently

2018-2023

2019

Creative direction of Sra. Cuervo
As the Creative Director of Sra,Cuervo an emerging brand in fashion design, I lead with an innovative vision in the development of unique concepts that set trends and capture the essence of individuality. My focus is on creating pieces that not only reflect style and elegance but also tell a story, connecting fashion with personal emotions. With an unwavering commitment to artistic excellence, each collection is a testament to creativity and passion for design.

Creative direction of NOZ
As the Creative Director at NOZ, I spearheaded brand design and identity, ensuring a cohesive and compelling brand narrative. My role encompassed managing customer relations, orchestrating product logistics, and cultivating a dynamic presence across social media platforms to bolster brand engagement.

Mercedes Benz Fashion Week

At Mercedes Benz Fashion Week, I demonstrated exceptional organizational and communication abilities in a dynamic setting. I was responsible for managing backstage operations, which involved coordinating the seamless presentation of my collection on the runway. This experience highlights my capability to handle high-pressure situations with efficiency and poise.

2019

Design Fest
Participated in a Design Festival where I was responsible for ensuring that project deadlines were met and deliverables were provided on time. I showcased my design expertise by presenting four original collections. Additionally, I adeptly handled challenges and obstacles to maintain a steady advancement of the project.

Fashion Stylist

2022 - currently

2022

Freelance stylist

As a Fashion Stylist, my expertise lies in crafting distinctive and bespoke styling solutions that resonate with my clients' visions and goals. With a focus on freelance projects, I provide comprehensive stylistic direction and support, meticulously curating every visual element to guarantee a cohesive and striking aesthetic impact.

Works Published

• Vogue Italia (photo vogue) - Terranova
• Kaltblut Magazine, exclusive – editorial TERRANOVA
• Contributor Magazine - editorial Unconformity
• Vein Magazine- editorial Nonsense

Evolve LCI Runway

In the role of Team Delegate for Evolve LCI Runway, I ensured seamless communication across the board. My responsibilities included conceptualizing and styling for runway shows, networking with up-and-coming designers to forge new connections, and enhancing productivity by streamlining the collection and return process of garments. Additionally, I set clear objectives, structured timelines around these goals, and delegated tasks to optimize team performance.

Graphic Designer

2018 -currently

Event Production

Freelance Graphic Designer
As a Freelance Graphic Designer, I have honed my ability to deliver creative solutions for a diverse range of visual communication challenges. Specializing in brand identity, print and digital media, and user interface design, I collaborate closely with clients to ensure their vision is realized with precision and flair. My portfolio showcases a proven track record of enhancing client engagement through innovative design, underpinned by a strong understanding of current trends and technologies in the graphic design industry.

2023

Production Coordinator Global Short Film Festival shnit

As the production coordinator of the short film festival, I have acquired skills in communication, organization, teamwork and project coordination. I have
managed the national contest and the Reel Time 48 hours challenge, informing and supervising the participants. I have worked with various national and
international departments, creating and sharing control excels, uploading content and maintaining an assertive and constant communication. I have
demonstrated professionalism and efficiency in my work.

Education

LCI Veritas University
Bachelor’s Degree in Product Design, International Fashion Program

My education is developed from design thinking, creating garments and accessories for different clients and occasions, studying the market and trends, using tools such as Adobe, attending industry events, selecting materials and styles, reviewing and editing the work of the creative team, creating budgets and concepts.

LCI Barcelona University
Master in Fashion Styling, Advertising and Audiovisual Media

My education is about establishing and leading the creative vision of companies, developing strategies for marketing and advertising, supervising and evaluating the work of the creative team, meeting with clients, coordinating with other departments and keeping up with market trends. Creating innovative and effective solutions for clients and companies.

Certificates

International Coolhunting Seminar- 40h
Its purpose is to discover how the combination of certain changes in society can lead to new needs of our consumers that are not a priori detected by traditional market research studies.

Fashion Communication- 40h
The objective is to achieve marketing and communication goals for the fashion industry. Since this industry
is constantly changing, it is important that the professionals behind each marketing action or strategy have
creative skills and a great ability to adapt to change.

Experimental Draping- 40h
Pre-designed toile to start draping artistically. Educated in the draping method of Shingo Sato.

Scenic Costume- 40h
Teachs the costume of a scenic work, the audience is able to immerse themselves in the narrative and atmosphere of the performance. Fashion design in a show gives it coherence, artistic image and contributes to the correct representation of the characters.

Visual Merchandising - 40h
Its goal is to create visual experiences that show the presentation of products at a point of sale to maximize customer attention and attraction.

Hermeneutics- 40h
Interpreting texts, whether sacred, philosophical, or literary. Likewise, hermeneutics seeks the true meaning of words, both written and spoken.

Fashion Photography- 40h
Creativity in preparing the scene and mastery of portrait and lighting techniques.